Digital Marketing Posts

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facebook likes 1Does the Future of PR Lie in Social Media Marketing?

The roots of a traditional marketing campaign were once firmly buried inside the vast depths of the press office, the trade show or the newspaper until the boom of social media marketing exploded into the fore.

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Conversion Optimisation Best Practices -Myths?

It has long been commonplace in the conversion optimisation industry that best practices are occasionally busted in terms of SEO relativity as the goalposts keep getting moved.

Recently, it has been reported that in conversion optimisation there are standard best practice ‘myths’ that should be looked at…

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seo-2-1165439-mHow to Select the Right SEO Agency for You

Building a strong, long-term working relationship with your SEO Agency can be the key to your online business success.

There are a number of ways in which to find the right SEO Agency; here are a few tips that could help you root out the best ones from the many hundreds out there…

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How SEO Campaign Success is Measured

All too often, website owners create and implement an SEO campaign without a firm strategy in place. Experienced professionals take time to fully analyse and measure SEO campaign success in order to gain ground in the world of online marketing.

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business-man-modified-484010-mCommunicating Your SEO Strategy to an Agency

Communication will be key to the entire SEO strategy.  If  you cannot convey your expectations and set goals, then the relationship with your SEO agency will be ‘on the back foot’ right from the start.

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infobox-image-3_hp3Semantic Search – A New Focus for Future SEO Campaigns

The launch of Google’s new Knowledge Graph has caused a buzz in the SEO community as they take us into a ‘new age’ of semantic search criteria.  We will now have to integrate semantic search into our thought process and look at writing SEO content in an entirely new way.

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3018789_engagementtrendsfullwidthThe Facebook Social Media Digital Marketing Challenge

Engaging Facebook fans is the newest in a line of social media digital marketing challenges we face on a day-to-day basis in the SEO industry.

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Single-Source Data Hailed as ‘The Holy Grail’ for Marketing by Nielsen Report

Single-source data measuring offers digital marketers the chance to run a more effective ad campaign, with the precision targeting for a particular platform.

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digital marketersInteresting Facts about Marketing from Digital Marketers

This week we have been doing some research into digital marketing trends and have been quite surprised by some of the facts we have dug up.  A few myths have been ‘busted’, although one or two ideas (‘facts’) seem a little unrealistic to us; see what you think…

 

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wrs convert digital marketingWRS Convert – Digital Marketing with a Difference

In their own words, WRS Convert quickly realised that ‘Web traffic is vanity and web conversions are sanity.’

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Google's HummingbirdHere We Go With Google’s Hummingbird – the Latest Algorithm

As it reached its milestone 15th anniversary, Google’s Hummingbird has been revealed as its new search algorithm focusing upon semantic searches and the intent of the searching individual.

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Digital Advertising vs. Traditional Advertising – Money Well Spent

Every business has an advertising budget, but where does your money go and how does digital advertising vs traditional advertising compare?

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seo-2-1165439-mBranded Content – the New Wave of Digital Marketing

Brands of all sizes are jumping on the bandwagon of digital marketing and although not entirely new, it is certainly coming into its own with the continuing rise of social media popularity and mobile internet.

 

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Digital Marketing Conversion SpecialistsFocus on Quality not Quantity Traffic for Conversion

The key is in the title – Quality Traffic for Conversion – that is ultimately the ‘name of the game’ in digital marketing.  Sure, 10,000 visitors a day is great, but if they aren’t converting into real sales, then your time and money is wasted.

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Fresh Facts About Digital MarketingFresh Facts About Digital Marketing

Often we are bombarded with facts about digital marketing but rarely are they valuable, leaving the whole area a little ‘fuzzy around the edges’ for all except the most experienced. You can end up going around in circles.

 

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Use Twitter to Connect with Your Buyers - Social Media Marketing StrategySocial Media Marketing Strategy

Social media marketing is another one of those grey areas for most website owners. Everyone knows that they should have a social media presence, but how? Find out more…

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Find Your Way to Easily Managing Social Media MarketingManaging Social Media Marketing

Managing social media marketing can be a huge task. Often juggling Facebook, Twitter and Blog posts can be overwhelming, especially when you are trying to run a business as well.

 

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network-combs-4-1410258-mPreparing Your Marketing Budget for 2014

Many of us, having returned from a Christmas break will be sitting around the boardroom table to discuss plans for the 2014 marketing budget.

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Effective Link Building Tactics that Please Google

Using link building tactics is one way of helping to boost rankings that may have dropped or for pages and keywords that are not yet showing, but this is also shaky ground that you need to tread upon carefully.

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dotcom-609312-mOnline Sales Dropping? A Peep into the Psychology of Online Shopping

So, we have a great site, with lots of content centred around great keywords, but online sales are dropping – why? Read more about optimisation for conversion…

 

 

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Tech Pro Talent Demand in Marketing Sector Grows

As we approach the second quarter of 2014, we can see that predictions for this years’ recruitment requirements in the digital marketing sector are rising to the tune of more than 38%, with a strong focus upon tech pro talent.

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What is Native Aquestion-mark-1323680-mdvertising? Who Knows?

A recent survey showed that a surprisingly high number of marketers were unable to define what ‘Native Advertising’ is – almost half at 49%. Find out more about native advertising and how it can benefit your brand…

 

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facebook likes 1How to Boost Facebook Posts as Part of Your Digital Marketing Strategy

Learning how to boost Facebook posts can be a useful tool in your workbox, as we all are aware that your digital marketing strategy is carefully built over several advertising mediums.

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commercial-internet-database-1024773-mHow Has Programmatic Advertising Changed Digital Marketing?

The idea behind programmatic advertising was to simplify the planning process behind buying online ad campaigns, using automated functionality, such as email responses and dynamic optimisation of content to ease the way for targeting genre-specific customers.

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coloured-world-1116171-m Where Your Money is Best Placed ~ Digital Marketing for Small Businesses

In today’s digital world, we all realise that a web-presence is needed, no matter what we are selling and digital marketing must be addressed in some form to enable us to stay in touch with our customers without being left behind by the competition. Reaching a target audience is critical, but with a limited budget, as many small businesses have, where are the best investments made?

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infobox-image-3_hp3 Successful Content Creation Tips

Successful content creation is the bare bones of digital marketing, being the front line of your website, social media strategy and offline advertising. Creating great content is the most effective way of reaching out to your target audience, but what makes great content?

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 business-man-modified-484010-mEvolving Industry Discussions at 14th Annual Demand Success Conference

Top marketers and PR gurus met at the 14th Annual Demand Success Conference hosted by Vocus, an international marketing and PR software provider, in Washington DC this year to discuss the latest changes in our ever-evolving industry of digital marketing concepts.

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Internet Marketing Tips for Conversion Optimisation

All of us who partake in internet marketing realise that traffic acquisition is important – yes, but many focus too finely upon traffic and not enough upon conversion optimisation.

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Email Marketing Tips & StrategyEmail Marketing Basics

The modern sales environment has vastly changed, with email marketing almost at the very top of the priority list. As face-to-face meetings diminish, and global sales begin to dominate many marketplaces, email marketing is often the first contact with your potential customer.

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Find Out More About Digital Branding Through Social MediaHow Digital Branding Can Bring Success Through Social Media

Digital branding through social media using SEO techniques has revolutionised the way internet marketers can increase their business’ online presence, placing it on solid ground in a vastly competitive marketplace.

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Growth Predicted for Digital Marketing Budgets

Digital marketing budgets look set for growth over the next five years according to senior Asia-Pacific marketers in a recently conducted survey by Accenture.

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business-5-1144348-sDigital Marketing for Beginners – Tips & Advice

When we discuss digital marketing for beginners, a lot of eyes glaze over and many think that the whole process is dull, complex and incomprehensible. This is often just from the opening line!

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Optimised Strategic Social Media Planning

Today it is wise for every business, large or small, to undertake some form of social media strategy to fully optimise their business opportunities and to help them stay ahead of the competition. We have talked about branding and the impact this is having upon the social media stage, but implementation is one thing and strategic planning is another.

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